Gmail and other email service providers (ESPs) give users an easy way to send messages back and forth, often for free or at a relatively low cost. But one thing everyday users might not consider is the daily sending limit for these platforms. So, what’s the BCC sending limit in Gmail?
You can only send BCC emails to 500 unique addresses at one time, or 500 emails to 1 recipient. You can only send 500 emails per rolling 24 hours. Each type of recipient is considered individually, meaning if you send one email to a “CC” and ten using “BCC,” Gmail will count eleven emails in total.
There’s a lot to learn about and consider when it comes to BCCing, especially if you’re new to email marketing. It’s rare that someone would actually need to send this many BCCs to one person, but we’ll take a look at everything you need to know if you’re in this situation!
How Many People Can You BCC in One Email on Gmail?
BCC stands for “blind carbon copy” and is a form of sending copies of an email to multiple addresses at once. But, as the name suggests, the recipients of a BCC message won’t see that other people have been sent the same copy of the email.
You can only send BCC emails to 500 unique addresses at one time.
Does Gmail Have a Daily Sending Limit?
Yes, Gmail has a daily email sending limit. The daily limit for sending emails on the Gmail platform is 500 emails per rolling 24 hours. Rolling 24 hours doesn’t mean per day, so even if the clock strikes 12:01 AM, you’ll have to wait for the full 24 hours to elapse.
Each type of recipient counts as an individual email, including “To,” “CC,” and “BCC.” This means if you send one email to a “CC” and ten using “BCC,” Gmail will count eleven emails in total.
However, paid Google services like G Suite or Google Workspace accounts may be eligible to send over 2,000 emails in a rolling 24-hour period.
What Are Bounce-Backs and How Can You Avoid Them?
Bounce-back emails happen when you send an email that can’t reach the recipient’s inbox due to various problems. Your email platform will send you bounce-back notifications regarding failed deliveries and technical details.
Some bounce-back types include:
- Hard bounces: Hard bounce-backs happen when the recipient’s email address is invalid or doesn’t exist.
- Soft bounces: Soft bounce-backs happen when the recipient’s email address temporarily can’t receive your email.
- General bounces: General bounce-backs happen when the recipient can’t receive an email due to technical limitations on the platform or server.
Email bounce-backs can negatively impact your email account and make your address more vulnerable to SPAM filters. Bounce-backs also reduce your email sender score and deliverability rate. For these reasons, it’s essential to stay informed and prevent email bounce-backs.
Use Double Opt-In
Utilizing double opt-in is one of the best tools for creating a valuable email list. Double opt-in is where you ask a user to verify their account when they register with your mailing list.
The verification gives you reassurance about the authenticity of the email address. Double opt-in is very straightforward and can significantly reduce email bounce rates.
Maintain a Clean List
It’s important to frequently update and clean your email list. Email addresses can expire over time and increase the chances of bounce-backs.
You’ll want to verify your email list before scheduling a marketing campaign or mass-email program. Ensuring your email list is clean decreases your chance of bounce-backs and can provide better ROI on email campaigns.
Don’t Spam
Spammy email content can increase your bounce-back rate and reduce your sender score. There are several factors that can make an email seem spammy. Some factors to consider include:
- Avoid spam-triggering words in your message content. Some email service providers blacklist words and phrases like ‘free,’ ‘off,’ and ‘50%.’ The ESP will assume your email is spam or promotional content and might increase your bounce rate.
- Avoid using too many links in your email campaigns. Including several links in an email indicates the possibility of a phishing scheme, and the recipient’s server may bounce back the email.
- Utilize a balanced 60:40 ratio of text to HTML. Colorful graphics and visual HTML emails can be seen as purely promotional, while text-only emails aren’t attention-grabbing. Using a balanced ratio may improve your performance and decrease bounce-back.
- Avoid using all caps, bold, or exclamation marks in your email content. Emails that use too many characters in caps or bold can be considered spammy, and it’s best to avoid these practices.
How to Verify an Email Before Adding It to Your List
There are several different methods to verify email addresses before adding them to your mailing list. Some methods require advanced uses of software, while others are fairly straightforward. We’ll cover some simple methods below to get you started.
Inspect the Email Syntax
Syntax errors and information mistakes are some of the most common issues with mailing lists. Standard emails follow the format of [email protected] and contain three parts, including a unique identifier, an @ symbol, and a domain name.
The unique identifier has a maximum of 64 characters and can include:
- Uppercase and lowercase letters in English
- Digits 0 to 9
- Special characters including ! # $ % & ‘ * + – / = ? ^ _ ` { |
The domain name follows the @ symbol. The domain name is typically the same as a business like @toolsforsale.com or email platforms like @gmail.com.
Make sure that you’re checking your recipient’s email address and that it follows the standard syntax. Other formats are faulty and will typically bounce back. Typing mistakes like @gmil.com or @yaho.com can also lead to higher bounce rates.
Use an Email Verification Software
You can also utilize an email verification tool to validate emails in one fell swoop. You can add your email list to the tool, and the automated software will verify all the addresses. These systems can save you time and headaches.
Some tools to consider are ZeroBounce, Mailfloss, and EmailListVerify. The right tool for you will come down to your situation, goals, budget, and several other factors.