While scrolling through the massively popular TikTok app, you may have noticed that some profiles include a clickable website link in their bio. Not every user is able to add a link in the same way, however. This is because there are some specific steps you need to take to add a clickable link to your bio.
Anyone can technically add a website to their TikTok bio. However, in order for it to be clickable, you need to have a business account. You can do this by opening ‘Settings and Privacy,’ choosing ‘Managing Account,’ and following the instructions to convert your personal profile to a business one.
Let’s take a closer look at how you can add a website to your TikTok bio, including how to convert to a business account and why your website link might not be working properly.
Can You Add a Website to Your TikTok?
You can add a website to your TikTok bio regardless of your account type, but there are some differences in how it will appear and its functionality, depending on what type of profile you have.
Personal vs. Business Account
In order for your bio website to be clickable, you have to have a business account on TikTok. But what exactly is a business account?
Business accounts have access to the TikTok Business Center. This allows them to track things like their analytics, and it also provides resources on how to grow a business account. You can also have an email address on your profile.
Personal accounts, however, have some other advantages. While personal users have access to a commercial library of free sounds and can also use personal sounds that people have shared, business accounts only have access to the commercial library to prevent copyright infringement and licensing issues.
You can also change a personal account to private, whereas a business account must remain public. This can protect your account from anyone who doesn’t follow you, as private accounts can only be viewed by followers. Anyone who wants access to your profile must send a request you have to approve.
Lastly, personal accounts are eligible for monetization with the TikTok Creator Next Program. This program aims to help people grow their accounts, but you can’t monetize content in the same way if you use a business account on TikTok.
How to Change Your Personal Account to a Business Account
Here are the steps you can take to convert your personal account to a business account:
- Open TikTok.
- Tap on your profile.
- Choose ‘Settings.’
- Choose ‘Privacy.’
- Choose ‘Manage Account.’
Here, you’ll have the option to change your personal account to a business account (or vice versa).
Still Can’t Add a Website Link?
If you’ve changed your TikTok profile to a business account and you still can’t add a link, there are a few possible reasons:
Under 1,000 Followers
To add a website or email link to your bio, you must have over 1,000 followers. If you have less than this, you’ll still technically be able to add a link the same way you might with a personal account, but the link won’t be clickable.
Using a Computer
To add a clickable link to TikTok, you must be on a mobile device. If you try using a computer, it won’t work.
Why Add a Link to Your TikTok Bio?
Finally, you might be wondering what the possible advantages are of adding a link to your TikTok bio and subsequently, if it’s worth switching your account over to do so.
Easy Access to Information
If you’re constantly getting questions on your TikTok and it’s information that might be answered on your website, adding a link to your bio is an easy way of directing people there.
It also helps when the link is clickable because people are more likely to tap on it to check out that information rather than copy and paste a link over to their browser. Some people also aren’t tech-savvy enough for the latter.
Don’t forget, the link doesn’t have to go to a homepage, so you can also link to a FAQ or a contact page.
Engage Your Followers
It also helps when followers feel engaged, and providing them easy access to your website is helpful in that regard.
Having a successful social media account usually means doing everything you can to make your followers feel valued and give them good information. Adding a website link takes a few seconds and is a quick way to fill out your profile and engage your followers.
Boost Sales
If your TikTok business account is advertising a product or service, linking to your page will help boost sales. If someone is looking through accounts that sell a certain product or service, they’re likely to make the purchase from someone that has easy access to their site. Consumers don’t want life to be made too difficult!
Can I Switch Back to a Personal Account?
If you do switch to a business account and then decide it’s not for you, the good news is that you can switch back to a personal account. However, TikTok highly discourages switching between the accounts and suggests having different accounts for your needs instead. You can have a personal account and a business one.
Business accounts also have specific restrictions because of copyright laws and licensing, so it’s best to be certain of what you’re doing before you proceed.
The Final Word
At the end of the day, it’s pretty easy to add a website link to your bio on TikTok, and you can do so whether you have a personal or business account. In order for the link to be clickable, however, you need to follow the steps to convert your personal account to a business one.
Before doing so, make sure that all of the features and restrictions of a business account suit your needs — though you can always switch back if you decide later on that they don’t.